• 5 Things Portland-Area Home Sellers Must Do Before Listing — And 3 They Can Skip,Stacey Cabrera

    5 Things Portland-Area Home Sellers Must Do Before Listing — And 3 They Can Skip

    What Portland metro sellers are actually getting wrong before listing their homes — and how to fix it before it costs you. If you’ve spent five minutes searching “how to prepare my home for sale,” you already know the problem: the internet will tell you everything from “repaint every room” to “rent

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  • Pricing Your Portland Home Isn’t a Gut Feeling. It’s a Strategy.,Stacey Cabrera

    Pricing Your Portland Home Isn’t a Gut Feeling. It’s a Strategy.

    Why the first 14 days on the market make or break your sale — and why overpriced homes in the Portland metro almost always end up netting less. I once had a seller tell me he wanted to list his home $75,000 above what the data supported. The reason? “I just feel like it’s worth it.” And honestly? I

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  • The Advantages of Selling Before the Spring Market Gets Crowded,Stacey Cabrera

    The Advantages of Selling Before the Spring Market Gets Crowded

    Every year, spring is talked about as the time to sell a home. More buyers. Better weather. Fresh starts. And while spring can be a strong selling season, it’s not automatically the best one; especially here in Oregon. In fact, for many sellers, listing before the spring market gets crowded can offe

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