• Pricing Your Portland Home Isn’t a Gut Feeling. It’s a Strategy.,Stacey Cabrera

    Pricing Your Portland Home Isn’t a Gut Feeling. It’s a Strategy.

    Why the first 14 days on the market make or break your sale — and why overpriced homes in the Portland metro almost always end up netting less. I once had a seller tell me he wanted to list his home $75,000 above what the data supported. The reason? “I just feel like it’s worth it.” And honestly? I

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  • Downsizing Doesn’t Mean Downgrading: Here’s What It Really Looks Like,Stacey Cabrera

    Downsizing Doesn’t Mean Downgrading: Here’s What It Really Looks Like

    A little story for you about a past client.For years, they thought they were going to stay in their home of 20 years and “age in place.” It sounded responsible. Sensible. Like the right answer. They loved their home, and the one where holidays had spilled into the backyard, where kids had grown up a

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  • The Advantages of Selling Before the Spring Market Gets Crowded,Stacey Cabrera

    The Advantages of Selling Before the Spring Market Gets Crowded

    Every year, spring is talked about as the time to sell a home. More buyers. Better weather. Fresh starts. And while spring can be a strong selling season, it’s not automatically the best one; especially here in Oregon. In fact, for many sellers, listing before the spring market gets crowded can offe

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